With larger retailers having the funds available for a branded radio service it’s hard not to feel this is something you need also to do. Yet maybe your budget hasn’t got that capacity to build and staff a team of DJs, producers and music curators.

Enter Melody Pods with our special package to create your own branded radio service

1) design your music blueprint
2) set out scheduled playlists against your business day cycle,
3) add in intervals for advertising
4) set up pilot
5) review and roll out over all your stores.
6) update music and voice overs
7) update adverts

http://mashable.com/2011/11/29/luxury-marketing-digital/

http://mashable.com/2011/11/29/luxury-marketing-digital/

Using music associated with evoking positive moods of your clients will make them likely to buy more

keeping them longer

getting them through quicker so you sell to more clients

Removal all distractions from your brand with great music from Melody Pods.

Using known artists, pop artists brings in two key issues that damage the effect of your store sensory branding design.

1) Music from celebrity artists floods customer’s with their brand, not yours. whilst your brand may benefit from the association with their brand there are risks with this in that customers may have strong views or feelings about a song or a an artist which creates a negative feeling. Whilst creating a branded music blueprint should remove this issue having understood the artist before adding their music to your music rota, it won’t understand personal opinions of each single customer.

2) Big brands use music that comes either from well known artists to benefit from association, or use a distinctive track from an unknown artist that may then become more popular because of the association (up and coming artists dream of this opportunity to catapult them into the limelight) . Either way, if one of these tracks is used in your music playlist

So What’s The Solution?

Use our library of professional musicians who don’t want to stifle your brand.

Get music that has been designed for background, subconscious mood evoking playing.

You may worry it’s going to be ‘elivator music’ and not professional level music but things have changed a lot since the term “Muzak” was used to describe music you would expect to hear in an elevator.  Artists increasingly look to the business background music market to gain an income and more importantly, they see the benefit of not contracting the traditional performing rights societies to collect performing and composition royalties for them simply because the performing rights societies have very little knowledge if and where their music is actually being played.

The benefit to you is that you get professional music to match your brand without any brand dilution or smothering (personally I enjoy Madonna but I wouldn’t expect everyone here at Melody Pods to feel the same way).

You also get a single music license, so no need to second guess which license covers you for performance and composition for each artist, we pay our artists directly.

Whilst the health, beauty, fitness and wellness market places are growing strongly there is an increasing need for successful organizations and franchises to deepen their differentiation and competitiveness.

Big coffee shop brands aren’t the only ones who can benefit from music branding to match their music to their customers.

In the context of music you can see how organizations such as Starbucks use music to increased its differentiation by purchasing a music company dedicated to defining Starbucks choice of music played across their locations. Managing this with a team who had a deep understanding of the Startbucks brand meant Starbucks coffee shops knew there was a team who would be delivering to them the right music for their customers.

But can smaller organizations and franchises afford to purchase or hire a team to  source and master a collection of music to target their clients each month?

Well, with Melody Pods on your team you have us to think about your brand and what music works for your teams and customers. We understand it’s not just about supplying the right music but also giving your clients the opportunity to hear new music each time they enter each location. In addition, clients will have their own distinct personal choices of what music works for them that goes beyond music branding into personal choices of each client.

With new technology you can serve up branded music in your receptions and your client’s own choice of music in the treatment rooms.

With Melody Pods’ new personal playlists enabled music download and player you can assign a playlist to each client you have so their choice of music is ready for them the next time they come for a treatment with their therapist.

So whilst the big guys are showing the way, with new technology and some innovative thinking smaller organizations can benefit from making music work harder for their brands compete and increase customer satisfaction.

Sign up today with a no risk seven day pre-purchase trial.