Removal all distractions from your brand with great music from Melody Pods.
Using known artists, pop artists brings in two key issues that damage the effect of your store sensory branding design.
1) Music from celebrity artists floods customer’s with their brand, not yours. whilst your brand may benefit from the association with their brand there are risks with this in that customers may have strong views or feelings about a song or a an artist which creates a negative feeling. Whilst creating a branded music blueprint should remove this issue having understood the artist before adding their music to your music rota, it won’t understand personal opinions of each single customer.
2) Big brands use music that comes either from well known artists to benefit from association, or use a distinctive track from an unknown artist that may then become more popular because of the association (up and coming artists dream of this opportunity to catapult them into the limelight) . Either way, if one of these tracks is used in your music playlist
So What’s The Solution?
Use our library of professional musicians who don’t want to stifle your brand.
Get music that has been designed for background, subconscious mood evoking playing.
You may worry it’s going to be ‘elivator music’ and not professional level music but things have changed a lot since the term “Muzak” was used to describe music you would expect to hear in an elevator. Artists increasingly look to the business background music market to gain an income and more importantly, they see the benefit of not contracting the traditional performing rights societies to collect performing and composition royalties for them simply because the performing rights societies have very little knowledge if and where their music is actually being played.
The benefit to you is that you get professional music to match your brand without any brand dilution or smothering (personally I enjoy Madonna but I wouldn’t expect everyone here at Melody Pods to feel the same way).
You also get a single music license, so no need to second guess which license covers you for performance and composition for each artist, we pay our artists directly.
