Melody Pods Sound Branding can accelerate your business objectives by adding another sense to your selling tools.
Through well documented research it is clear how music connects emotionally to customers to influence their behavior. Whilst this is seen by some as manipulative, it only adds an additional way for you to communicate and connect to your customers in addition to your visual presentations, graphic design, textures, fabrics and lighting.
Through our own research we have designed a system to understand your customer profile and matching music styles that can evoke the chosen emotions that you want to convey to your customers.
So essentially, you want them to feel welcome, safe, happy and optimistic when they are in your locations. Why not?
But finding the right music can take some time, some testing and analysing to see what the effect is. Take for example the use of classical music. Classical music has been used in research to show an improvement in the sales of drinks in restaurants.
However if you took this research at face value and implemented this into your restaurant which is mainly focused on the 20 – 30 age rage you would likely gain a reduction in sales of drinks as people would be keener to leave as soon as they have finished their food because classical music tends not to be as popular in the 20 – 30 age range as it is in the 50+ age range.
If you have a mix of age groups as your customer base the music becomes more complex to define. However with clear objectives and ways to monitor with good data we can help you get the right music flowing in your business at the right time of day to make a difference.
Where ever there is a need to connect with customers, music can help make that connection, and communication more effective.
Talk to us today about how Melody Pods’ Music Branding can help you.
