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Making Services More Personal

April 20, 2023 by Guy Lewis

Picking my coffee up from the barista after a business meeting yesterday I noticed a chalked message saying, “Did we make your drink how you like it? Tell us if you wanted something different and we will change it for you. We know your drink is personal to you”

This made me reflect on how we all in business gather enough of a market together to justify a business venture yet from that point maybe sometimes we don’t do enough to push to meet the needs of every customer.

Here at Melody Pods we had a bit of a lightbulb moment with this a while back. We realised we weren’t giving enough choice. We had divided our library up into vertical markets, which are great for many clients but this approach doesn’t help those who need something very particular.

Explain a different type of mix here………

Yet whilst offering customers the ability to have more choice over the music they choose and when they change their music we didn’t want customers having to spend too much time selecting their playlist on a track by track basis. So by offering albums of selected music we knew clients could make choices very quickly and choose a selection of albums to replace music they have listened to for a while.

With communities becoming ever more diverse with ethnicity, culture and tastes are businesses misguided to focus on meeting a general and wide market need? Is this possible whilst still finding a competitive edge over others also looking generic in their styles ?

Surely service design should be focused on building services that have the ability to meet the exacting needs of every single client and expect each of them to feel different and have different needs ?

Filed Under: Business Challenges

Retail Backgrounds: Busy & Quiet

April 20, 2023 by Guy Lewis

Rush hour and quite times attract different customers

Cafes learn to cope with the rushes and quite times. Music needs to match these changes during the day

Filed Under: Business Challenges

Thoughts On The Future Of Music For Spas & Salons

April 20, 2023 by Guy Lewis

key development over the past decade with music is the availability and abundance of music. For example, via Kesseny’s own libraries and partners I have now access to over a million tracks. So music availability is no challenge any more as you know from your new mainstream music streaming partners. Music will continue to become more available and more commoditised. Every artist has his/her own online streams and has most likely signed up to the majority of non-exclusive libraries.

What continues to make the difference in terms of music for business is delivering the right music which comes in two parts, the sourcing and mastering of the right music for the right client, and the quality delivery of the music to a business environment requiring the skills of a library and music service provider along with the skills of system installers and service management businesses.

Managing the delivery of a complete media service provider

 

music based sourcing and mastering requires professionals who understand the client and the markets they do business in, which Voice Solutions and Kesseny have a track record within.

The delivery of music continues to be a challenge even with the upward trend of brandwidth availablility

Bandwidth from networks continues to be challenged by the increasing number of applications people and businesses use of which many are processing and communicating simultaiously, and the increased use of these applications by more and more people.

Social networking applications are creating massive traffic waves across a 24 hour period, as is the increased use of video from video on demand channels and public video services such as YouTube. Add to this businesses increased use of these channels to communicate with their clients,

So the bandwidth challenge hasn’t ended yet.

 

 

With a background in the development of music and the technology that drives music over the past 30 years it is clear that music is continuing to commoditise itself.

Within the music for business licensing there is increased saturation in the mainstream genres from artists creating music yet few actually focus on making music for specific markets in mind. Hence the mainstream music agencies such as Mood Media will look to a large volume of music to pick out selected music for a client which is v time consuming especially if you don’t understand deeply the client’s requirements (or have a track record of understanding and developing a service around those requirements).

Thus music volumes is not a problem,

 

Spa.

Spa market in the USA clearly developing strongly. But with a range of brands now there competing for the growing market each spa franchise needs to strengthen its brand recognition and develop stronger differentiation.

Music has a part to play in this challenge in two ways:

Branding: music can help with brand identity. Where music helps to connect with clients and communicate the values a brand has. Music collections and indeed music signatures and logos can be designed to then be included in all the touch points a brand has with its clients. From reception and service, through mobile apps and online / terrestrial advertising. Getting that consistency across each touch point enables brands to strengthen their impact on the market place.

Personalisation:  Spas increasingly need to increase the personal level of each treatment exeperience. Massage Envy talk on their website about, “customising your massage”. Music has a key part in helping the experience feel personal if there was more of a personal choice about what music was used in their treatments. Whilst branded treatment music is a great start there maybe clients who really just have a preference for something else. So a ‘one size fits all’ solution is not how things will develop moving forward. I think Red Door Spa already offer clients a choice, as do Planet Beach. However their implementations have their own limits since (at least) Planet Beach use generic genre streams that arent specifically designed for the spa / relaxation market (again, a volume approach to throwing a lot of music at a wide customer market).

The music for business market is becoming saturated with streaming based service providers. However these channels risk embarrassing interuptions to the audio stream because of how the public part of the networks they will need to use is becoming ever in demand from consumer audio and video based services, whilst equally the business local area network is challenged with additional applications, all there to challenge streaming service providers with balancing continuity of service with quality of audio.

(Melody Pods download the music to play locally)

 

 

Development Futures for Melody Pods.

A few things being researched with customers and partners are:

1) Video for either serving up fitness and exercise programs and relaxation / nature video to loop in receptions with background music and product / service advertising.

2) Scheduling of the above in addition to changes in background music collections throughout the day

3) Video catalogue for training videos for clients. Clearly a key challenge for any spa is training and ongoing development of its therapists. With around twenty four thousand therapists I am sure this is something Massage Envy is already addressing so how this could help specifically Massage Envy I am not sure right now.

4) Increased usage monitoring and feedback systems.

 

 

Filed Under: Massage Wellbeing Spa Retreats

Dear Google, please let us know when you fix Chrome

November 3, 2015 by Guy Lewis

Screen shot 2015-11-03 at 09.51.10Chrome has been presented as a leading browser in today’s market yet is has continued to cause fundamental problems for many users, across all operating systems for many years now.

Whilst the issues are still ongoing with no clear bug fix in site the issues resolve around Chrome’s inability to play music or video streamed, or downloaded to play via a playlist.

The issues mainly focus around Chrome cutting the play of a stream, or stopping playing a playlist some way through.

Whilst this issue may have been tracked down if it was on one operating system (we had thought at one stage it was isolated to Windows 7) it actually occurs across all operating systems we have tested.Screen shot 2015-11-03 at 09.51.19

We know Firefox works perfectly well as does Safari so for all out customers looking to just stream from an existing laptop or computer, as long as you have good bandwidth and an idle computer then you will be fine. For better performance you will always find our download and play system avoids local and wide network congestion issues.

So please, Google, just let us know when you have fixed your issues and joined the rest of the leading browsers which are providing a great way to play music today.

Filed Under: Technology

Lovely samples at cafe customer The Shed

August 6, 2015 by Guy Lewis

Music & Food Samples At The Shed, Cornwall

Avocado, tomato and chilli on toastTwo of us were lucky enough to share these two samples of Jess and Will’s new menu item today.

Absolutely stunning.

Thanks guys!

Filed Under: Coffee shops & cafes

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