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Five Ways Massage & Beauty Franchises Aren’t Using Music To Its Full Effect, But Could Easily Implement

October 30, 2014 by Ruben Abalos

Most of the major massage and beauty franchises today aren’t using music within their businesses to it’s full potential.

Music provides a key way to evoke a positive connection to a customer and is especially important in wellbeing businesses where the emotional experience of a service is critical.
Music for business increases competitive edge and grows salesReal competitive edge comes from partnering with service providers that offer your business a way to present it’s uniqueness over the competition.

‘One size fits all’ services rarely offer businesses this opportunity so the more of these types of services are used as part of a business the more the business looks and feels just like any other and lose ways to express its uniqueness.

Music can be used to create that positive association with your brand and your services that increase customer loyalty and have a positive impact on your bottom line.

Here are five points that could make music provide a positive impact on the bottom line of your business, and the major wellbeing franchises today.

1) Create music playlists for each of your services

Massage Envy Mockup for background music in multizone multi location solution

Create your own service related playlists

As each of your services offer a distinct flavour for your clients, so could the music be defined to represent this within advertising and within the background music used within the private areas of treatments. to enhance the experience.

Business Benefit: Enhances the distinction between the flavours of your services and increases the customer experience resulting in increased customer loyalty, strengthens your brand and increases returning customer sales.

What can you do today to achieve this in your business?

Acquire a large collection of music that represents the mood you wish to evoke with each of your services. Organise them into different playlists that can be selected on demand to suit each client appointment. All you need to achieve this is now available within the Melody Pods’ service. Ask us for help with this today.

2) Offer clients the choice to listen to a range of genres and styles that better connect to them, personally.

Personalized music playlists for backgrounds with customers

Select music that your research shows is right for your clients. Save as playlists and use to give them a more personal experience each time they return.

All your customers are unique of course. Yet knowing what works for them requires a personal touch to make their treatment work for them. So why give every customer the same music that may also be playing in your reception? Take for example this feedback from a customer with Hand and Stone:

“The lobby is nice and relaxing, the room was pretty dark, and the music was good–classical piano. At times the music seemed kind of sad but that is a super picky point. I’m more of a person who likes to hear the sound of water or something and I’m sure for most people the music is fine.” (source Yelp: http://www.yelp.co.uk/biz/hand-and-stone-massage-and-facial-spa-scottsdale)

Conversely, from some feedback we have at Melody Pods, the sound of water inspires some clients to rush to the restroom!

So customers would be better served with a choice of music. Offering your clients a range of music styles ensures that even the most discerning clients will find music that eases them into a relaxed state and better prepared for your treatments and services.

The right music will increase the customer’s perception of the experience, grow the relationship with them and increase their loyalty to you. You could even save client’s music tastes to a playlist just for when they next come back, boosting the return experience.

Business Benefit: Giving choice to customers will ultimately improve their experience of your service and thus increase the number of returning customers.

What can you do today to achieve this in your business?

Select music that covers a wide range of music styles based on feedback from your clients. Ensure you ask specific questions around the music styles so that you understand what they specifically mean when they describe certain genres. Ask about instruments that they would give a ‘thumbs up’ to as well as a ‘thumbs down’.

Personal touch music for each client is not available with ‘one size fits all’ streaming services. Make the break today to show how unique your business is.

3) Create a welcome music signature that represents your brand & connects with your customers

personal touch music for each client is unprecedented in today's 'one size fits all' service culture. Make the break today to show how unique your business is.

Welcome your clients with music designed to evoke the spirit of your business in all communications; from receptions through to online and radio advertising.

Create a music collection specifically designed to welcome your clients into your reception area that they will connect with your brand. The music will help you achieve your objectives here. For example, you may want to help your client’s to relax more. The more they are relaxed the more successful the treatment will be they have come for.

Use the same music in all your advertising as an ‘audio business card’ to draw them back, reminding them of how great your services made them feel.

Business Benefit: Improves client’s ability to relax before their appointment and have a more successful experience. Increases the likelihood of increases returning customer sales.

What can you do today to achieve this in your business?

Understand the key emotions you wish to associate with your business and identify the music that communicates that to your clients. Talk to us today about how to define this and representing this within your music collection that becomes your sound brand.

4) Take control of updating your music collection; what works and what needs updating.

Browse and select music from our online music catalogue

Browse and select music from our online music catalogue

Make your own choice on what music you need to express your uniqueness of brand and service values, irrespective of how varied and different that is to how a music supplier may assume you want music packaged up. Make sure you don’t pay a premium for control of your music choice.

Having control means you change the music you use when you want, including the ability to keep music that is particularly important to you and your customers whilst updating other music and trying out other styles. Avoid services that need you to email a change request and having to wait for someone to respond. Online systems will make your changes immediate.

Business Benefit: Services that serve your business choice, flexibility and control will allow your business to express it’s uniqueness and enhance it’s competitive edge that ultimately is going to increase sales.

What can you do today to achieve this in your business?

Look for a background music business that not only has a strong music library specifically of the music that is right for your business but also has the systems in place to enable you full choice and flexibility over what you play and how much you wish to change your music rotations. Online libraries have vast collections of music, but be sure the library you choose has specifically the range of music you need for your business. Today Melody Pods has great strength and depth with relaxation music styles for beauty and wellbeing businesses and we commission and produce our own music to ensure the exact requirements for clients are achieved.

5) Play different music in each of your treatment rooms and zones to enhance the customer experience

multi zone multi location background music solutions

Multi zone music delivery at a fraction of the cost of usual hardware + satellite solutions

Use a background music service provider that can offer you (without exponentially increasing your bills) the ability to play different music selections in each of your treatment rooms.

By simply asking them what styles of music they like at the beginning of a treatment your therapist can pick a collection instantly and have it playing for the complete treatment period.

Your therapist could even save the music that worked for them in a playlist that would be ready for their next visit).

Distributing music within a business and enabling multiple rooms to play different music at any one time has been a huge restriction to many businesses for years. Now with Melody Pods breaking down this wall there is more choice to make music part of the special personal touch you can offer your clients.

Business Benefit: Increasing the personal touch you offer your clients with personalised music, or service branded music in each location, without the high costs of proprietary hardware normally associated with zone by zone satellite or Internet radio streaming service

What can you do today to achieve this in your business?

Look for a provider who isn’t motivated to sell you multiples of costly and proprietary music hardware players when simple low energy, low cost devices are available today using Android as a solid platform for playing music.

Make sure the service provider doesn’t also sting you by multiplying the number of zones you need by the standard account fee. The cost of delivering music to multiple zones independently is straight forward with the right technology and service design. Melody Pods is ready today to achieve this for you.

background music for spas and beauty salons and restaurants and hotels

Melody Pods provides flexibility, choice and control to make music work for your business and your customers.

 Talk to us today about your requirement by filling in the form below, or click here to go to the catalogue and choose a music package that is right for you (click here):

Hello! how can we help?
  • Please note: our service is offered via our free Android app via the Google Play store. This can be used on Android Tablets and Smartphones. Other options available for corporate clients and resellers.
    0
  • Please tell us how we can help.*If you have a lot of questions then please ask for a Skype call.
    1
  • Please tell us about your business, what you sell, and describe your customer's profile:*
    2
  • Please enter your website address here.*Your website will likely answer many of our questions.
    3
  • Please enter your company email address:*
    4
  • Alternatively, would you like to chat over Skype?*Please tell us your Skype name, when you will be available (and your local time zone) so we can hook up and wait for you to be available.
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Filed Under: Massage Wellbeing Spa Retreats

Are ‘One Size Fits All’ Services Killing Your Differentiation?

October 23, 2014 by Ruben Abalos

‘One size fits all’ services risk weakening business brands and missing opportunities for businesses to highlight what makes them unique.

custom services at the standard service price

Real competitive edge comes from using services that offer businesses a way to present their uniqueness

Whilst the Internet has broken down barriers to distribution, online applications have enabled the supply of services at lower costs because of scale and automation.

But the risk these benefits also bring is that entrepreneurs and businesses expect customers to accept being bundled into groups of similar users where the service fits most, but not all of their needs.

The issue for businesses here is accepting services that mean they can not leverage any brand uniqueness nor competitive edge by agreeing to the more affordable standard services.

This is exactly the situation with the supply of professional music designed for background use in businesses.

At one end of the scale there are entrepreneurs offering music channels around genres hoping a single selection of genres will meet the needs of clients. In addition there are the hardware manufacturers who want to sell hardware across many locations and offer a partnership with radio stations to offer similar music channels by genre.

At the other end of the spectrum you have design companies who offer consultancy around designing brand focused solutions with custom music channels for music plus a full selection of ways to connect to clients using the complete set of human senses, yet the costs involved tend only to be recoverable to those large networked businesses that have little idea themselves of the identity of their own brands and the emotions it stimulates with their own clients.

Browse and select music from our online music catalogue

Browse and select music from our online music catalogue

Real competitive edge comes from using services that offer businesses a way to present their uniqueness.

Standard services rarely offer businesses this opportunity so the more standard services are used as part of a business the more the business looks and feels just like any other.

Whilst Melody Pods has offered internet radio services to clients, and currently serves clients with branded music design services we believe the core of a background music service requires a lot more flexibility and control than the traditional hardware and satellite services, and the new Internet radio services can possibly offer.

Melody Pods offers you the choice, flexibility and control a custom solution would, but at less than you would expect for a standard service.

Melody Podbackground music player for business.

Melody Pods’ background music player. Sound brand your services to increase your differentiation and competitiveness.

 Talk to us today about your requirement or go now to the catalogue and choose a music package that is right for you (click here):

Hello! how can we help?
  • Please note: our service is offered via our free Android app via the Google Play store. This can be used on Android Tablets and Smartphones. Other options available for corporate clients and resellers.
    0
  • Please tell us how we can help.*If you have a lot of questions then please ask for a Skype call.
    1
  • Please tell us about your business, what you sell, and describe your customer's profile:*
    2
  • Please enter your website address here.*Your website will likely answer many of our questions.
    3
  • Please enter your company email address:*
    4
  • Alternatively, would you like to chat over Skype?*Please tell us your Skype name, when you will be available (and your local time zone) so we can hook up and wait for you to be available.
    5
  • 6

 

Filed Under: Business Challenges

You Want To Chat To A Real Person Yet Only Have The ‘Standard Service’ ?

October 21, 2014 by Ruben Abalos

Unique businesses require unique services irrespective of the way online services want to offer them.

Does everyone have to have the same service even though their businesses are unique?

We have almost accepted that if we want to purchase an online service we will need to try to find the solution to our questions using ‘knowledge bases’ and via forums monitored by pleasing volunteers.

But it doesn’t have to be this way, and don’t think that just because you haven’t chosen a premium service you need to accept less.

Indeed try getting a human to respond to a question from one of the larger online businesses and you will likely find the first response is a templated response that is likely to not actually answer your question.

Does everyone have to have the same service even though their businesses are unique?

As part of many businesses way to reduce cost, automate and bundle clients into the same themed service packages many businesses lose touch with a valuable connection with their clients.

Melody Pods customer service

We won’t crowd you but we are all ears when you have something to tell us.

This is why we at Melody Pods are eager to keep that dialogue real.

We wont hassle you when you are busy or don’t need us.

But when you do we wont be far away and will be pleased to listen to what you have to say because not only do we want to make sure you are always happy with our services and stay with us, but we also want to be inspired by you.

Tell us anything, tell us how you use our music, what you like, what you don’t like and what you will need from us far into the future as well as tomorrow.

We are waiting to be inspired by you today.

click here to choose a subscription that meets your business need:
choose your subscription here
Then: download the free music player app here:
google-play1 and login via the app to download your music to play in your business today.

Click to view music packages

 Talk to us today about your requirement or go now to the catalogue and choose a music package that is right for you (click here):

Hello! how can we help?
  • Please note: our service is offered via our free Android app via the Google Play store. This can be used on Android Tablets and Smartphones. Other options available for corporate clients and resellers.
    0
  • Please tell us how we can help.*If you have a lot of questions then please ask for a Skype call.
    1
  • Please tell us about your business, what you sell, and describe your customer's profile:*
    2
  • Please enter your website address here.*Your website will likely answer many of our questions.
    3
  • Please enter your company email address:*
    4
  • Alternatively, would you like to chat over Skype?*Please tell us your Skype name, when you will be available (and your local time zone) so we can hook up and wait for you to be available.
    5
  • 6

 

Filed Under: Business Challenges

Netflix Pays Out To Networks For Higher Quality Streaming, Will Your Music Streaming Provider Do The Same For You?

August 4, 2014 by Guy Lewis

Can streaming audio stay un-interupted for 20 hours a day over busy networks?

Can streaming audio stay un-interupted for 20 hours a day over busy networks?

The BBC recently reported that Netflix had, “agreed to pay US telecoms giant AT&T to ensure its content is delivered to users smoothly.”

This highlights the need for service providers who stream content that need a consistent streamed service with no interruptions to gain a quality of service from networks that backs up their service commitments to their clients.

For Netflix clearly this is important. Netflix customers will stop subscribing if they can not get to watch a film or program without having it interrupted. Yet whilst Netflix can work hard to optimise the stream technology and add more and more servers with faster processors it can’t do much to help the client’s end broadband connections and internal LAN netoworks (be that business or consumer).

congested networks interrupt streaming audio services

Even satellite distribution sometimes relies on local networks to enter business locations to supply music and can be effected by congestion.

Telcos manage their broadband services in the same way as they have offered telecom phone services for many years; by working out typically how many clients are using their services at once and then grouping up users to share the same network resources.

Whilst this model works well with clients picking up the phone to make a call, it’s a very different challenge when it comes to ‘always on’ technology. Apps these days want to stay connected and feed back a lot of data to central servers which means broadband traffic, even whilst users aren’t active, is busy.

So while this ‘chatter’ is constantly happening in the background of our networks, streamed content happens when users are clicking links and pressing play buttons to receive content. Video is probably the most demanding of media to stream, Netflix will stream only as much as two hours of content per customer at any one time. However background music streaming requires a consistent service for much longer.

With consumer businesses such as Spas, retailers and hotels being open most of the hours of a day the need for a consistent stream of audio is a challenge.

MP-114x114Of course, we are all gaining access to larger bandwidth services yet higher bandwidth services are just trying to keep up with the demands from apps and other new services clients want to use.

While great strides have taken place with streaming technology since 2000 when some of our team first worked on streaming services, there is more and more demands on networks with new consumer and business applications that will cause congestion of networks increasingly at busy periods of the day.

The challenge for media providers such as Netflix and Melody Pods is to ensure your services aren’t disrupted.

Whilst Netflix spends on higher quality network services that adds to the price of their services, Melody Pods avoids the bandwidth availability challenge altogether.

leading edge download player for background music in business

Never worry your music will be interrupted by network congestion with the Melody Pods download and play music service.

Background music systems don’t need to be streamed, they can be delivered and played without network connectivity if your service provider enables you to choose the music you want to hear and makes it a personal service.

Streaming service providers offer services that simplify the choice by offering a centralised stream of music that is only offered on a music genre channel basis and so can not offer you a personal choice to the wide variety of music you may need to complete your full day, nor meet each of your clients and service needs.

Please call for a chat to hear more about our leading edge technology serving up high class music to businesses every day.

Hello! how can we help?
  • Please note: our service is offered via our free Android app via the Google Play store. This can be used on Android Tablets and Smartphones. Other options available for corporate clients and resellers.
    0
  • Please tell us how we can help.*If you have a lot of questions then please ask for a Skype call.
    1
  • Please tell us about your business, what you sell, and describe your customer's profile:*
    2
  • Please enter your website address here.*Your website will likely answer many of our questions.
    3
  • Please enter your company email address:*
    4
  • Alternatively, would you like to chat over Skype?*Please tell us your Skype name, when you will be available (and your local time zone) so we can hook up and wait for you to be available.
    5
  • 6

 

Filed Under: Technology

Launching a new wellness offering? why not create a new theme sound to enhance the experience?

July 28, 2014 by Guy Lewis

personal beauty background theme music

New services in your personal beauty range can be spiced up with its own complimentary music collection. Create your own collection and save it as a playlist with Melody Pods.

Launching a new service in your spa or retreat? why not create a new theme sound to enhance the experience?

You may already have music you are pleased with playing in the background of your reception and treatment rooms but how about going a few steps further to increase your competitive edge?

How about designing your music playlists around your services.

For example, some services require the client to be more deeply relaxed than others whereas some dont need clients to be so relaxed and therefore expect more interaction with the therapist.

Some services you may offer could have music designed to enhance the theme of the service, such as an oriental sourced relaxation treatment or music to help clients feel they are already on their dream holiday.

Please call us now to discuss your ideas.

Hello! how can we help?
  • Please note: our service is offered via our free Android app via the Google Play store. This can be used on Android Tablets and Smartphones. Other options available for corporate clients and resellers.
    0
  • Please tell us how we can help.*If you have a lot of questions then please ask for a Skype call.
    1
  • Please tell us about your business, what you sell, and describe your customer's profile:*
    2
  • Please enter your website address here.*Your website will likely answer many of our questions.
    3
  • Please enter your company email address:*
    4
  • Alternatively, would you like to chat over Skype?*Please tell us your Skype name, when you will be available (and your local time zone) so we can hook up and wait for you to be available.
    5
  • 6

 

Filed Under: Massage Wellbeing Spa Retreats

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