Most of the major massage and beauty franchises today aren’t using music within their businesses to it’s full potential.
Music provides a key way to evoke a positive connection to a customer and is especially important in wellbeing businesses where the emotional experience of a service is critical.
Real competitive edge comes from partnering with service providers that offer your business a way to present it’s uniqueness over the competition.
‘One size fits all’ services rarely offer businesses this opportunity so the more of these types of services are used as part of a business the more the business looks and feels just like any other and lose ways to express its uniqueness.
Music can be used to create that positive association with your brand and your services that increase customer loyalty and have a positive impact on your bottom line.
Here are five points that could make music provide a positive impact on the bottom line of your business, and the major wellbeing franchises today.
1) Create music playlists for each of your services
Create your own service related playlists
As each of your services offer a distinct flavour for your clients, so could the music be defined to represent this within advertising and within the background music used within the private areas of treatments. to enhance the experience.
Business Benefit: Enhances the distinction between the flavours of your services and increases the customer experience resulting in increased customer loyalty, strengthens your brand and increases returning customer sales.
What can you do today to achieve this in your business?
Acquire a large collection of music that represents the mood you wish to evoke with each of your services. Organise them into different playlists that can be selected on demand to suit each client appointment. All you need to achieve this is now available within the Melody Pods’ service. Ask us for help with this today.
2) Offer clients the choice to listen to a range of genres and styles that better connect to them, personally.
Select music that your research shows is right for your clients. Save as playlists and use to give them a more personal experience each time they return.
All your customers are unique of course. Yet knowing what works for them requires a personal touch to make their treatment work for them. So why give every customer the same music that may also be playing in your reception? Take for example this feedback from a customer with Hand and Stone:
“The lobby is nice and relaxing, the room was pretty dark, and the music was good–classical piano. At times the music seemed kind of sad but that is a super picky point. I’m more of a person who likes to hear the sound of water or something and I’m sure for most people the music is fine.” (source Yelp: http://www.yelp.co.uk/biz/hand-and-stone-massage-and-facial-spa-scottsdale)
Conversely, from some feedback we have at Melody Pods, the sound of water inspires some clients to rush to the restroom!
So customers would be better served with a choice of music. Offering your clients a range of music styles ensures that even the most discerning clients will find music that eases them into a relaxed state and better prepared for your treatments and services.
The right music will increase the customer’s perception of the experience, grow the relationship with them and increase their loyalty to you. You could even save client’s music tastes to a playlist just for when they next come back, boosting the return experience.
Business Benefit: Giving choice to customers will ultimately improve their experience of your service and thus increase the number of returning customers.
What can you do today to achieve this in your business?
Select music that covers a wide range of music styles based on feedback from your clients. Ensure you ask specific questions around the music styles so that you understand what they specifically mean when they describe certain genres. Ask about instruments that they would give a ‘thumbs up’ to as well as a ‘thumbs down’.
Personal touch music for each client is not available with ‘one size fits all’ streaming services. Make the break today to show how unique your business is.
3) Create a welcome music signature that represents your brand & connects with your customers
Welcome your clients with music designed to evoke the spirit of your business in all communications; from receptions through to online and radio advertising.
Create a music collection specifically designed to welcome your clients into your reception area that they will connect with your brand. The music will help you achieve your objectives here. For example, you may want to help your client’s to relax more. The more they are relaxed the more successful the treatment will be they have come for.
Use the same music in all your advertising as an ‘audio business card’ to draw them back, reminding them of how great your services made them feel.
Business Benefit: Improves client’s ability to relax before their appointment and have a more successful experience. Increases the likelihood of increases returning customer sales.
What can you do today to achieve this in your business?
Understand the key emotions you wish to associate with your business and identify the music that communicates that to your clients. Talk to us today about how to define this and representing this within your music collection that becomes your sound brand.
4) Take control of updating your music collection; what works and what needs updating.
Browse and select music from our online music catalogue
Make your own choice on what music you need to express your uniqueness of brand and service values, irrespective of how varied and different that is to how a music supplier may assume you want music packaged up. Make sure you don’t pay a premium for control of your music choice.
Having control means you change the music you use when you want, including the ability to keep music that is particularly important to you and your customers whilst updating other music and trying out other styles. Avoid services that need you to email a change request and having to wait for someone to respond. Online systems will make your changes immediate.
Business Benefit: Services that serve your business choice, flexibility and control will allow your business to express it’s uniqueness and enhance it’s competitive edge that ultimately is going to increase sales.
What can you do today to achieve this in your business?
Look for a background music business that not only has a strong music library specifically of the music that is right for your business but also has the systems in place to enable you full choice and flexibility over what you play and how much you wish to change your music rotations. Online libraries have vast collections of music, but be sure the library you choose has specifically the range of music you need for your business. Today Melody Pods has great strength and depth with relaxation music styles for beauty and wellbeing businesses and we commission and produce our own music to ensure the exact requirements for clients are achieved.
5) Play different music in each of your treatment rooms and zones to enhance the customer experience
Multi zone music delivery at a fraction of the cost of usual hardware + satellite solutions
Use a background music service provider that can offer you (without exponentially increasing your bills) the ability to play different music selections in each of your treatment rooms.
By simply asking them what styles of music they like at the beginning of a treatment your therapist can pick a collection instantly and have it playing for the complete treatment period.
Your therapist could even save the music that worked for them in a playlist that would be ready for their next visit).
Distributing music within a business and enabling multiple rooms to play different music at any one time has been a huge restriction to many businesses for years. Now with Melody Pods breaking down this wall there is more choice to make music part of the special personal touch you can offer your clients.
Business Benefit: Increasing the personal touch you offer your clients with personalised music, or service branded music in each location, without the high costs of proprietary hardware normally associated with zone by zone satellite or Internet radio streaming service
What can you do today to achieve this in your business?
Look for a provider who isn’t motivated to sell you multiples of costly and proprietary music hardware players when simple low energy, low cost devices are available today using Android as a solid platform for playing music.
Make sure the service provider doesn’t also sting you by multiplying the number of zones you need by the standard account fee. The cost of delivering music to multiple zones independently is straight forward with the right technology and service design. Melody Pods is ready today to achieve this for you.
Melody Pods provides flexibility, choice and control to make music work for your business and your customers.
and login via the app to download your music to play in your business today.
