You probably don’t need me to tell you that things are hard for everyone on the high street or side streets today. As the economy shudders from the continual weakened state of national debt most of us are finding it hard not to make some tough decisions about cutting back in some way.
Cash flows are becoming tighter as overdrafts and the cost of borrowing money gets higher and increasingly withdrawn from small struggling businesses altogether.
Spas and gyms are seeing a reduction in memberships as people make hard choices over their monthly outgoings.
Restaurants and Cafes have experienced less food sales and more sharing of treats. Families on days out are more likely to take a packed lunch instead of eating out or just staying in and dreaming of better days when they can get that special time together as a couple.
For working adults the cost of taxis for a night out, the increase in cost of drinks makes a night out in a bar perhaps a once a month special rather than the traditional end of the week celebration.
When I see business properties vacant I wonder why landlords don’t reduce their fees. As a business with 100% fixed costs I wonder how many try to help struggling businesses by reducing their margins with the mutual gain of both business and landlord’s economic survival.
Cutting back on low sales products and services seems to be the most popular method currently to cut back for some. So less cakes per made in Cafes, less products in retail stores demonstrated by leaner shelves. But what about those fixed costs? Electricity, water, telecommunications, and of course, background music licensing.
Losing music in your customer environments is an obvious choice, how does it really contribute to your sales?
A simple turning off of the CD player or the radio means your costs are cut by hundreds per years straight away from the fixed costs of performing royalty licenses. After all, you can’t turn off your rent, or your electricity surely.
It’s worth trying at least for a day (did I really write that?!!) just to feel the affect of no music. Silence. Does anyone notice? Do people walk in and leave more quickly?
I have a hunch in general you may have lost some warmth that has attracted customers to return and makes new clients feel uncomfortable with the silence and very conscious being in an environment with little aural ambience. So perhaps it is a part of your business you do need, but are their any better solutions to licensing the use of the radio or playing CDs or your favourite playlist on your mp3 player?
We are also continually talking to businesses about their needs for music and will offer better and more affordable ways to use music in your business as background music and as part of your promotions online.
Melody Pods is very conscious of the challenges of fixed costs on businesses and the need to reduce costs as well as make the services that they continue to use work harder.
We also share our business knowledge and experience working with major retailers, spa franchises, and international hotels and restaurants to offer ways to use music that makes a difference to your bottom line.
That’s why we offer a no commitment from you subscription fee so your cash flow is less challenged by uncertainty and the need to pay for a whole year’s service in advance. Plus a firm commitment from us to continual to supply new music and increase the features of our service to match your needs. We have a lot of features of the service in the pipeline that will make olayingbmusic in your busines easier, more affordable and we are eager to tell you about them as soon as they are rock solid and ready for you to power into your business.
We also promise that offers that could benefit all clients will be offered to all. As consumers ourselves we have always felt aggrieved when a business will only offer a special offer to new clients. Knowing new clients have a better deal on the same service that we have has always alienated us, and we don’t want you feeling that way so we have the guts to cut our earnings to everyone when we can, not just new clients. Where and when we can offer savings or special deals we will do so. You are important to us and we want you to feel great about continuing to use our services.
We also know our service provides a much more efficient way of serving music to you. No costly royalty collection agencies with high salaried chief executives and boards. We are a modest company and as well as offer a great business proposition we make sure our composers get paid fairly.