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Why is multi zone music licensing so complex in hotels?

July 18, 2014 by Guy Lewis

music for lobbies

Music for hotel lobbies has the job of welcoming guests who have probably been immersed in the sounds of travel. But how do you manage multiple zones keeping in mind your guest’s needs?
Photo by: vitroids.

Question: Why is multi zone music licensing so complex in hotels?

Answer: It doesn’t need to be anymore.

Traditionally, music royalty collection societies have needed to work out a pricing structure that matches price against use so they could fairly distinguish between small and large locations.  Ensuring their collective artists membership were gaining a reasonable earning for the use of their music, this seemed the best, albeit, the only method on offer.

However, over time the pricing structure has become more complex as the societies have broken done the hospitality business into uses defined by functional areas and the technology and media on offer within hotels has increased.

For example, most performing rights societies will price specifically for use in corridors, rooms,  karaoke, juke boxes, live performances and audio/video used within digital signage systems as well as TV and radio channels available in rooms.

music for hotel corridors

How do I calculate how much I should be paying PROs for playing music in my corridors?
Photo by chrish_99.

Restaurants are priced by the number of covers and other areas may be priced according to the floor space area and other parameters making calculating all uses a complex undertaking.

So with complex pricing it has been hard for the hospitality market to keep in top of the price of licenses and if they truly reflect their own use of background music. Not only is it costly to administer there are risks involved of unknown liabilities if the hotel’s estimates differ from the collection agency’s estimates.

Additionally, with no competition since the performing rights societies are monopolies for the artists they represent, if prices are raised there were no alternatives to compare and so with no choice, customer value has been stifled.

However now, with Melody Pods providing its own curated music library designed for business background music that is not assigned to the traditional performing rights societies there is an opportunity to price more simply and make managing music use less costly.

music for hotel restaurants

Create playlists for different times of the day to match the mood of your clientele. Centrally managing the changes of music in your restaurants can be complex. With Melody Pods you can set up a range of playlists and adjust/refresh to keep the music matching the mood throughout the week and seasons.
Photo by taraangkorhotel.

Where you have no need for popular branded music Melody Pods now offers a simple and effective solution that can also reduce the overall cost of music use a well as avoiding complex pricing structures.

So now you can pluck out a range of music uses in your business and move across to a far simpler method of licensing and managing music use. Over multiple locations the managing of licenses becomes far less cumbersome and costs far less as well.

Added to this, Melody Pods provides distribution options that include distributing music via IT services partners as well as our own music management, distribution and playing service.

The Melody Pods’ solution also provides a simple way for each zone to get access to the music that matches their business needs so the variety of music that is needed within a hotel infrastructure can be easily distributed and simply played.

Please make contact with us today and tell us about your needs to manage music more effectively whilst keeping music quality high.

Hello! how can we help?
  • Please note: our service is offered via our free Android app via the Google Play store. This can be used on Android Tablets and Smartphones. Other options available for corporate clients and resellers.
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  • Please tell us how we can help.*If you have a lot of questions then please ask for a Skype call.
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  • Please tell us about your business, what you sell, and describe your customer's profile:*
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  • Please enter your website address here.*Your website will likely answer many of our questions.
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  • Please enter your company email address:*
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  • Alternatively, would you like to chat over Skype?*Please tell us your Skype name, when you will be available (and your local time zone) so we can hook up and wait for you to be available.
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Filed Under: Hotels and Hospitality

Melody Pods; a stage to Present Your Brand’s Uniqueness

July 9, 2014 by Guy Lewis

personalize the music you play your clients to gain extra competitive edgeWhilst you and your competitors may be using similar technology it’s how you use it to it’s best potential that gives you a competitive edge. Raw talent and technology is there for those who desire to acquire it. Yet certainly in the case of technology, it’s the business’ intellectual property, it’s knowledge of it’s customers and market needs, and how the technology can be used in ways that deliver service excellence that turns a cost into a profit. The Melody Pods’ distribution system and background music player pods is a prime example. Whilst we lead the way by innovating with a simple and affordable distribution system, it’s how you use this that can give you real business benefits. Taking a music player app installed on a tablet with a selection of downloaded album illustrates the working functionality and generic potential to any business. But add to this licensed music for business background use, selected and remastered specifically for your brand and now we begin to see costs turning into profit.

a multi-zone background music system and player designed for business use.

A multi-zone background music system and player designed for business use.

Making the updating of music simple with a central administrative interface for all locations, creation of playlists for different times of the day and for as many zones in your business as you desire enables you to leverage your investment work even harder to push up sales. These are some of the great innovations and business driven innovations Melody Pods is delivering to customers today. Providing a world class background music distribution system for fantastic music can mean everyone of your competitors is thinking the same thing as you; get it rolled out as soon as possible. But doesn’t that mean you will all end up the same but at the next level up using the best music for business ? Well, Melody Pods provides the platform for your brand to shine aurally. Defining your music collection is what makes using Melody Pods really shine in your business.

Hello! how can we help?
  • Please note: our service is offered via our free Android app via the Google Play store. This can be used on Android Tablets and Smartphones. Other options available for corporate clients and resellers.
    0
  • Please tell us how we can help.*If you have a lot of questions then please ask for a Skype call.
    1
  • Please tell us about your business, what you sell, and describe your customer's profile:*
    2
  • Please enter your website address here.*Your website will likely answer many of our questions.
    3
  • Please enter your company email address:*
    4
  • Alternatively, would you like to chat over Skype?*Please tell us your Skype name, when you will be available (and your local time zone) so we can hook up and wait for you to be available.
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  • 6

Filed Under: Business Challenges Tagged With: multilocation business background music - multi zone background music service

Why cloud based music services don’t have to fail when data centres and connections are down

July 2, 2014 by Guy Lewis

cloud based services

Applications in the cloud provide business benefits but at an undefined risk to your business.

Cloud based services and ‘SaaS services (Software As A Service) are becoming all the rage the concept has been around for at least twenty years now.

Leading telecoms service providers have been offering outsourced services such as site telephony ‘centrex’ virtual PBX services for many years. With the revolution we experienced with the Internet we only gained more opportunity to connect services with businesses from a remote location.

One thing that has changed in that time is the availability of bandwidth. This has enabled applications to work at a business speed whereas before the line speeds limited enterprise grade applications from running fast unless significant data networks were in place.

cloud computing for background music

Will your cloud computing solution turn into the perfect storm?

Yet one thing that hasn’t changed in that time is both the network’s ability to fail and for data centres to go offline for various reasons. So whilst cloud based services and software services delivered from data centres offers some compelling benefits, business continuity plans need to plan for these unforeseen events.

This technical dilema wont go away soon. So the less reliant your business is on your  network’s up-time to run your business the better and cheaper your disaster recovery and business continuity plans need to be. Whilst EPOS systems as a networked application are critical for the operation of your business, the solutions tend to be bullet proof because everyone knows how key they are. But as more and more opportunities for new applications come online to benefit the operation of businesses, the more businesses need to push networked applications through the same network and the more risk businesses take.

This is one of the reasons why Melody Pods takes the distribution benefit of a network but doesn’t rely on the network to always be available to play music constantly over long commercial opening hours of modern day businesses.

The silence within a store that has lost it’s background music can be disconcerting and go to confirm to customers a business is not ‘open for business’. So keeping clients longer, just long enough to get the network up again and the business trading is critical. Anything, such as the music, has got to be a god-send in these situations.

Whilst networks may be down, we can still play music to your customers leaving you to focus on get those EPOS and other business critical applications operational again as soon as possible.

So don’t worry about us, we will keep on playing and leave you alone to get on with your recovery plans.

Hello! how can we help?
  • Please note: our service is offered via our free Android app via the Google Play store. This can be used on Android Tablets and Smartphones. Other options available for corporate clients and resellers.
    0
  • Please tell us how we can help.*If you have a lot of questions then please ask for a Skype call.
    1
  • Please tell us about your business, what you sell, and describe your customer's profile:*
    2
  • Please enter your website address here.*Your website will likely answer many of our questions.
    3
  • Please enter your company email address:*
    4
  • Alternatively, would you like to chat over Skype?*Please tell us your Skype name, when you will be available (and your local time zone) so we can hook up and wait for you to be available.
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Filed Under: Business Challenges

The ambience within medical, dentistry and chiropractic receptions are key to the wellbeing of clients

June 6, 2014 by Guy Lewis

Waiting rooms needs good background music to set the ambience and relax clientsA warm smile, a confident, “good morning” is going to start their day off and their experience in a more positive way than feeling they are the next on the long list queuing to be fed through a busy reception area.

Making them feel cared for and that their own personal needs are considered is very much the receptionist’s role. But there are a few more things that can help. A bright clean waiting are with good seating, warm natural colours and as much natural light complimented by a few healthy looking plants can go along way.

But out how about the music? Is the radio on? Will it be on when the news is broadcast? How ill people feel about the troubles of the world being played whilst they anticipate their treatments ?

Will advertising distract them? So have you got a CD player with a 40 minute collection of music that can be changed regularly? Who chooses the music and does this relax your clients or are there a few ‘artistic curved balls’ on your receptionist’s favourite album that might be considered “too experimental” to feel like they are relaxing your clients.

With Melody Pods we can offer you a large download of music designed for evoking emotions in clients; relaxing or invigorating.

Calming music that has a gentle beat can work well across a wide range of demographics, but if your clients can be more finely targeted we can produce a collection that even better targets their taste.

relaxing massage and meditation music

The right music can make a significant reduction in the anxiety of clients having treatments they are worried about.

Using music in treatment and therapy rooms can also help to continue to relax clients throughout the complete process. Where treatment sessions are in private rooms with Melody Pods we can offer you ways to offer your client’s music that they can choose, save and expect again the next time they return.

Making music work harder for you and your clients is possible with Melody Pods.

Filed Under: Business Challenges

Personalizing the Personal Beauty and Wellness Market

May 27, 2014 by Guy Lewis

eyebrows and makeupFrom semi-permanent eyelash extensions, eyebrows, manicures and pedicures to waxing and tanning, consumers are looking for a personal touch.

A boom in personal beauty and wellness services is clearly happening around us. Tanning, waxing, eyebrows and beauty products and services are filling the retail spaces. Cosmetic services, dental and injury treatments such as chiropractic services are also becoming more aware of the growth in the growing consciousness and knowledge of our health.

Yet whilst these markets grow consumers will be challenged to differentiate between brands and propositions where the services don’t look, sound or feel that different. So whilst these organizations tune and emphasise their services and how they are the best in class to meet consumer’s needs there is something more that music can do than just provide background ambience and be there in the background of the call when clients are waiting to be put through.

Personalize Your Client’s Experience By Letting Them Choose the Music That Is Being Played

Now this idea wont be rocket science to businesses who use an ipod or similar today to offer up a range of music they have downloaded and are licensing expensively under traditional performing licensing. Yet where organizations have a managed and centralised source of music distributed to a network of locations, businesses have tended to be forced to accept a ‘one style fits all’ approach to music.

“You can have any colour as long as it’s black.” *

As Henry Ford said, where there is no choice you just have to accept what is available. So for businesses trying to meet a range of client types in terms of age, ethnicity and culture offering up a single source of music is likely to miss most times and hit only a few.personalize the playlist you offer in your treatment rooms

Yet with new technology this doesn’t have to be the case, nor is any solution more expensive than the existing. In fact, it is cheaper. With mobile OS devices such as Goodle’s Android and Apple’s IOS we have today great platforms for serving up applications that make serving up music centrally managed and distributed easy.

It’s not rocket science any more.

You don’t need a bulky PC costing a lot on electricity, mobile devices have enough processing in them today to download music and play that music. Not only that, with a fresh look at music licensing it is simple to just brush away the complex traditional methods of calculating licenses and just get down to simple ways to enable businesses to offer a range of music within a location to meet the needs of each client that walks in to a private booth and have the same music they love played to them each time they visit.

The result? yes of course. Clients return. They come back because the whole experience is better than organizations who don’t feel they need to go the extra mile to male a client’s experience personal to them.

Lets talk today!

Hello! how can we help?
  • Please note: our service is offered via our free Android app via the Google Play store. This can be used on Android Tablets and Smartphones. Other options available for corporate clients and resellers.
    0
  • Please tell us how we can help.*If you have a lot of questions then please ask for a Skype call.
    1
  • Please tell us about your business, what you sell, and describe your customer's profile:*
    2
  • Please enter your website address here.*Your website will likely answer many of our questions.
    3
  • Please enter your company email address:*
    4
  • Alternatively, would you like to chat over Skype?*Please tell us your Skype name, when you will be available (and your local time zone) so we can hook up and wait for you to be available.
    5
  • 6

 

*Henry Ford’s famous quotation about the iconic Ford Model T. More details here: http://en.wikiquote.org/wiki/Henry_Ford

 

Filed Under: Business Challenges

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