In-store overhead messaging and advertising is a valuable advertising medium that grows sales
Whilst your customers are within your store you have a great opportunity to add an additional advertising channel without overloading existing in store banners and visual displays.
Whilst your music choice is there to help make your clients feel good about spending time with your business you can also use in store audio advertising to offer up today’s special offers or work with suppliers to promote new product launches.
You adverts (or ‘jingles’) can be used across all your retail areas, or just select specific areas where you want to target clients. For example, your cosmetics isles may have a new product launch that you want to direct customers from the baby section towards with a free product give away.
So in this way, you can increase the footfall to certain areas and grow sales by cross selling these products.
Setting times for adverts to be played gives you an additional dimension to the audio advertising medium. By segmenting your customers by time of day they visit you will know what products have higher sales at certain times of the day. Downloading your report that lists when audio files were played and correlating this to your sales figures by locations and demographic data can uncover positive sales results you can then roll out to all of your locations.
Up selling and cross selling with those products by playing adverts at specific times of the day can grow sales
With the ability to test different adverts across different locations, or the same location at the same time of day on different days or weeks you will be able to compare sales like for like.
Identifying which adverts made more of an impact on customer decisions you will be able to optimize your advertising ROI to grow further.
Upload and manage your audio files into different playlists to make it simple to remove a single message or advert from across your schedule and your locations.*
Set the order of play for each of the messages in your playlists.
Create multiple playlists for different times of the day, days of the week and for different zones and locations.
With Melody Pods’ players regularly updating from your central account you can make quick changes to advertising messages across your locations in minutes.
Set out your schedules for each type of business you have, even having different messages and adverts playing in different zones of your business.
A simple drag and drop schedule planner enables you to add playlists to 15 minute periods throughout a seven day cycle.
Additionally, you can define the start and stop ‘life’ of audio files so they co-inside with marketing campaigns.
This will help you to prepare for new seasons and special campaigns in advance and let the Melody Pods system just run automatically for you.
*Please note, any audio messages you upload will not be covered by our royalty free license so its best to avoid using background music in your overhead messages unless you have a license that explicitly states it’s use for background use in business in a public place is free of any additional royalties from performing rights societies (it may say it’s royalty free but it may not be royalty free for public performance). If you need some music that is true royalty free then please ask and we can help.