Most of us enjoy a good film. The soundtrack of the film guides you through the emotions of the plot and settings telling you when things are happy, when they are sad, scary or romantic.
With music’s ability to connect emotionally to an audience how can you make that same connection to your customers?
Consider this romantic scene.
The romantic setting to the right conveys emotions of relaxation, calmness and pleasure.
But adding (for example) a string quartet playing a composition mainly using minor chords, perhaps even a few detuned notes would disrupt those feelings and make you think again about what exactly are you seeing.
The music would be telling you that not everything is as it seems, there is something sinister happening, perhaps one of the individuals is up to mischief, or perhaps another person will appear soon to create some sort of conflict.
So clearly the music is a key part of delivering the setting and communicating to its audience what to expect that setting to offer.
Translate this into a business environment and we can see that selecting the right music for an environment would have great benefits in delivering what you wanted your own customers to feel and know about your business.
These emotions will then form part of your customer’s understanding of your brand.
Building your brand’s own sound track isn’t as costly as creating a score for a hollywood film when you engage Melody Pods in that process.
We create soundtracks regularly where the collection has themes running through with compositions and melodies gently reminding you again and again of the main theme and with instruments and arrangements reused just like a band that defines its own ‘sound’ for an album.
The compositions continue to gently remind the customer of your values because the melody is designed to evoke the appropriate emotions that your brand wants to convey.
But surely this is the stuff of science and hollywood film composers only?
Sound Branding: Creating your own soundtracks as part of your brands music identity gives you that emotionally connectivity to your customers.
A branded soundtrack like this can leave your customers with the sound of your brand in their minds throughout the rest of the day after they have visited you. Your brand continues to play in your customer’s head for a long time afterwards.
Connect this same branded soundtrack to radio adverts and other mediums you have available to you such as free music downloads, CDs in store, website and online promotions with videos will extend your music identity across your branded promotional activities.
Making sure this soundtrack continues to give your customers a positive feeling happens when the sound branding team fully understand your brand, you objectives and your customers.
Please give us a call today to talk to us about creating your own branded soundtrack. Creating background music collections for specific customers is more affordable than you might think.
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