Whilst the health, beauty, fitness and wellness market places are growing strongly there is an increasing need for successful organizations and franchises to deepen their differentiation and competitiveness.
In the context of music you can see how organizations such as Starbucks use music to increased its differentiation by purchasing a music company dedicated to defining Starbucks choice of music played across their locations. Managing this with a team who had a deep understanding of the Startbucks brand meant Starbucks coffee shops knew there was a team who would be delivering to them the right music for their customers.
But can smaller organizations and franchises afford to purchase or hire a team to source and master a collection of music to target their clients each month?
Well, with Melody Pods on your team you have us to think about your brand and what music works for your teams and customers. We understand it’s not just about supplying the right music but also giving your clients the opportunity to hear new music each time they enter each location. In addition, clients will have their own distinct personal choices of what music works for them that goes beyond music branding into personal choices of each client.
With Melody Pods’ new personal playlists enabled music download and player you can assign a playlist to each client you have so their choice of music is ready for them the next time they come for a treatment with their therapist.
So whilst the big guys are showing the way, with new technology and some innovative thinking smaller organizations can benefit from making music work harder for their brands compete and increase customer satisfaction.