One key development over the past decade that perhaps hasn’t been as obvious as it should have been is that
with music is the availability and abundance of music.
For example, via our own library partners Melody Pods now has access to over a million tracks. So music availability is no challenge any more as you know from your new mainstream music streaming partners.
What continues to make the difference in terms of music for business is delivering the right music which comes in two parts, the sourcing and mastering of the right music for the right client, and the quality delivery of the music to a business.
The music sourcing and mastering requires professionals who understand the client and the markets they do business in, which Voice Solutions and Kesseny have a track record within.
The delivery of music continues to be a challenge even with the upward trend of brandwidth availablility
Bandwidth from networks continues to be challenged by the increasing number of applications people and businesses use of which many are processing and communicating simultaiously, and the increased use of these applications by more and more people.
Social networking applications are creating massive traffic waves across a 24 hour period, as is the increased use of video from video on demand channels and public video services such as YouTube. Add to this businesses increased use of these channels to communicate with their clients,
Also, using streaming services to provide all day music, video and other media feeds adds up to a massive bandwidth overhead from your datacenter as well as to all the receiving end locations. Your network will have be expanded significantly to support such a media distribution model. Smarter ways exist such as downloading the media to each device pod and then using the media within an intelligent signage application to play on rotation, providing as much media as a streaming service will offer but without the capacity challenges and costs involved. So its not only about quality and reliability of service, its about capacity and the cost of continual streaming.
So the bandwidth challenge hasn’t ended yet.