Melody Pods is pleased to announce a series of articles around sound branding and creating personal background music identities for businesses, small and large.
With the bricks and mortar businesses particularly on the high street becoming more competitive, businesses are looking for more opportunities to differentiate themselves from their competitors, strengthen their brands and support their business objectives with increased footfall and sales growth.
Sensory branding is growing in retail and where the larger organisations have the resources to do so, they are looking at all the senses to communicate their brands with their customers.
The most immediate sensory impact for customers entering a business will focus on visual branding and the sounds within the location. Within any location there are numerous sources of sound that music has to contend. Music of course is a key part of this but not the only element.
The complete set of sounds offered up to customers needs to be itemised and analysed. One great example of this is within coffee shops who attract customers with fantastic coffee machines. Yet those same coffee machines can attack the senses when used coffee is hammered out of the filters to make way for new coffee for your cup.
The acoustics of a location can make this worse. Where walls are hard and flat with little interruption, sound will bounce around and continue to hit customer’s ears from many angles.
On a more positive side, the other sounds that need to be understood include cash machines, doors, chairs, security exit warning sounds and even the sound emanating from fluorescent lighting.
Within this series we will be mainly focusing on the area where Melody Pods can help customers, this being the selection of the right music to match your brand and your business objectives.
So stay tuned and we will be publishing our recommended guidelines for creating a background music identity soon.
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