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Why streaming services will only ever assume they know what music you need

July 24, 2014 by Guy Lewis

Cafe background music for businessStreaming music services offer an abundance of channels to choose from. Yet does any provide you with a personalized choice? Well for the money businesses pay for a streaming music service for business I think the pricing logic suggests you get value for money with a stream that is priced affordably because many users are using it.

So how much would it cost to enable a service whereby you choose your own music, as diverse as that may be?

For example, in the morning you want to hear up-beat music styles such as pop, rock and soul to keep your customers flowing through. By mid morning things are looking a bit more laid back so you decide you want a mix of jazz and classical, along with one or two pop tracks just to be different.

Rush hour and quite times attract different customers

Cafes learn to cope with the rushes and quite times. Music needs to match these changes during the day

Then by the afternoon rush hour you are back to some fast tempo music such as electronic dance styles. The evening shift comes and you want them to attract more clients to wander in so it’s chillout and lounge music time.

Get the picture? Creating your very own music playlist like this just isn’t possible with a multi channel streaming service. So whilst streaming services offer great value for businesses (apart from the costly upfront hardware that can lock you into a service) for the same price or less Melody Pods treats you like the unique business you are.

Whilst the example above explains the value of personalized playlists as part of a service the issue of a generic stream channel over a more personalized music collection becomes more acute when a business needs exactly the right music to evoke the right connection to its customers.

Personalize your music stream by downloading music instead

Melody Pods’ music enables you to choose what to download and choose when to play.

For example, where a businesses clients need to be helped to relax as part of your service such as beauty and wellbeing services and medical services such as dental and eye and ear services.

Businesses such as this may understand they need a music blueprint, a style defined within a design that specifies exactly what is and what isn’t ok for them and their customers.

With multi streaming channel based services businesses aren’t going to get this, it’s either channel 1 through to channel 30.

Whilst Melody Pods’ service let’s you create your own choice of music we don’t make it costly on your time and offer a selection process that is quick and efficient by grouping tracks into albums and genres. Any tracks you’ve downloaded but you don’t think work you can un-tick to make sure they are kept out of your music rotation.

And if you have a specific requirement we are always available to help design a music blueprint with you and then source a personalized collection to play throughout your locations.

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