Playing background music in jewelry retailers has its own particular challenges when it comes to finding the right music to influence sales.
This jewlers interior design illustrates the challenge of hard unforgiving surfaces towards sounds and music. Image by: Anton Semenov & Tim Vedeshkin
Russia, Smolensk
With few soft furnishings and mainly hard surfaces including tiles and glass, a jewelry retailer risks their music being heard as a jumble of sounds bouncing off hard surfaces.
This can be hard on customers and only inspire them to leave.
Melody Pods has years of experience in sourcing and producing music for sales environments and matching the music style to customer types.
It’s what we love doing.
Music For Jewelry Retail
Starting with the physical challenges, warm sounds work well in hard surfaced environments that typically (although not always!) is the interior design approach to jewelry retailing.
Softer tones, less complicated musical arrangements and only gentle higher toned instruments will work far better.
Image by: casper-ware
Yet whilst that provides the physical challenge of the music you need, there is still the critical requirement of getting the right music to match your client that also provides a flavor of your brand.
Instruments such as flutes, harps, clarinets can form the basis of arrangements with a memorable, yet gentle melody can work well across most demographic groups as background music.
Creating a sound for your brand can help win more sales by complimenting your sales environments with warm, welcoming and sophisticated styles of music.
Image by: casper-ware
Softer and slower paced music can inspire clients to stay longer whilst uplifting melodies that catch the ear can feel romantic.
But also music needs sourcing, collating and mastering so that it can provide a consistent flow of mood evoking sound that works in every corner of your sales areas.
Melody Pods sources the right music, licensed for commercial environments and remastered to ensure consistency.
Image by: casper-ware
We collate the music into our online music library where it is distributed via our advanced music network so that businesses can manage their chosen music collections across all of your locations.
Music is downloaded and played locally, you don’t necessarily need a network connection at every store.
We also take into account any differing needs of parts of your business to target different markets.
In addition we can schedule your music for different times of the day, days of the week and even seasonal music changes.
Get in touch today and we would be pleased to talk through your requirements.
