International networking is complex yet only solves the actual delivery of data and information. The licensing of the data, in this case, the rights to distribute and use copyrighted music is exponentially more complex.
Expanding internationally is a complex task. You can expect everything to change.
For the use of background music, commercial use licensing and enforcement differs widely from one nation to another. Whilst many modern societies have signed up to the world treaty of intellectual property (Wipo) some have yet developed systems to manage licensing. This leaves room for confusion, interpretation and ambiguity that can make something that should be simple overly complex.
Countries with a keen intent to trade internationally understand respecting and managing the intellectual property of foreign organisation’s assets to attract inward investment yet the confusion that can happen with regards licensing music can take some time to get established and understood by the nation’s licensing authorities.
Some new organisations don’t understand their responsibility is with only PRO licensed music and require some education to establish they have no contract to collect licenses from your new international locations on our behalf however clear and unambiguous communications establishes the situation.
Managing multiple licenses with different performing rights societies is a complex and costly activity.
Separately in other countries there are organisations that seem to scam company’s for license payments when there is clear evidence they have no collection rights for with PRO or non PRO music.
With Melody Pods things are simple. We don’t use any performing or compositional rights collecting agencies to collect in the artist’s home country nor foreign countries via inter-PRO agreements.
With Melody Pods you are covered with fully licensed music and a delivery system that uses open standards and devices that have the highest penetration across the globe.
Expanding Internationally? come and talk to us about the challenges of multi-national licensing today.
