From semi-permanent eyelash extensions, eyebrows, manicures and pedicures to waxing and tanning, consumers are looking for a personal touch.
A boom in personal beauty and wellness services is clearly happening around us. Tanning, waxing, eyebrows and beauty products and services are filling the retail spaces. Cosmetic services, dental and injury treatments such as chiropractic services are also becoming more aware of the growth in the growing consciousness and knowledge of our health.
Yet whilst these markets grow consumers will be challenged to differentiate between brands and propositions where the services don’t look, sound or feel that different. So whilst these organizations tune and emphasise their services and how they are the best in class to meet consumer’s needs there is something more that music can do than just provide background ambience and be there in the background of the call when clients are waiting to be put through.
Personalize Your Client’s Experience By Letting Them Choose the Music That Is Being Played
Now this idea wont be rocket science to businesses who use an ipod or similar today to offer up a range of music they have downloaded and are licensing expensively under traditional performing licensing. Yet where organizations have a managed and centralised source of music distributed to a network of locations, businesses have tended to be forced to accept a ‘one style fits all’ approach to music.
“You can have any colour as long as it’s black.” *
As Henry Ford said, where there is no choice you just have to accept what is available. So for businesses trying to meet a range of client types in terms of age, ethnicity and culture offering up a single source of music is likely to miss most times and hit only a few.
Yet with new technology this doesn’t have to be the case, nor is any solution more expensive than the existing. In fact, it is cheaper. With mobile OS devices such as Goodle’s Android and Apple’s IOS we have today great platforms for serving up applications that make serving up music centrally managed and distributed easy.
It’s not rocket science any more.
You don’t need a bulky PC costing a lot on electricity, mobile devices have enough processing in them today to download music and play that music. Not only that, with a fresh look at music licensing it is simple to just brush away the complex traditional methods of calculating licenses and just get down to simple ways to enable businesses to offer a range of music within a location to meet the needs of each client that walks in to a private booth and have the same music they love played to them each time they visit.
The result? yes of course. Clients return. They come back because the whole experience is better than organizations who don’t feel they need to go the extra mile to male a client’s experience personal to them.
Lets talk today!
*Henry Ford’s famous quotation about the iconic Ford Model T. More details here: http://en.wikiquote.org/wiki/Henry_Ford
