‘One size fits all’ services risk weakening business brands and missing opportunities for businesses to highlight what makes them unique.
Whilst the Internet has broken down barriers to distribution, online applications have enabled the supply of services at lower costs because of scale and automation.
But the risk these benefits also bring is that entrepreneurs and businesses expect customers to accept being bundled into groups of similar users where the service fits most, but not all of their needs.
The issue for businesses here is accepting services that mean they can not leverage any brand uniqueness nor competitive edge by agreeing to the more affordable standard services.
This is exactly the situation with the supply of professional music designed for background use in businesses.
At one end of the scale there are entrepreneurs offering music channels around genres hoping a single selection of genres will meet the needs of clients. In addition there are the hardware manufacturers who want to sell hardware across many locations and offer a partnership with radio stations to offer similar music channels by genre.
At the other end of the spectrum you have design companies who offer consultancy around designing brand focused solutions with custom music channels for music plus a full selection of ways to connect to clients using the complete set of human senses, yet the costs involved tend only to be recoverable to those large networked businesses that have little idea themselves of the identity of their own brands and the emotions it stimulates with their own clients.
Real competitive edge comes from using services that offer businesses a way to present their uniqueness.
Standard services rarely offer businesses this opportunity so the more standard services are used as part of a business the more the business looks and feels just like any other.
Whilst Melody Pods has offered internet radio services to clients, and currently serves clients with branded music design services we believe the core of a background music service requires a lot more flexibility and control than the traditional hardware and satellite services, and the new Internet radio services can possibly offer.
Melody Pods offers you the choice, flexibility and control a custom solution would, but at less than you would expect for a standard service.