At Melody Pods we are always looking for ways to offer clients more value. Whilst music libraries are always promoting the vast quantities of music they have available for you, little is done to make the time it takes to choose the right music for your business easier and quicker.

So how about we offer you a starter package to get you going straight away?

So, we have a range of micro pacakges that offer you ten albums of music straight away based on generic business needs.

But what if you get bored of hearing the same albums?

Great, yes we know how that feels. So each month you can change two albums in your collection. So over a period of a few months you will have been able to change all your albums and be able to keep on updating your album collections each month to continue to maintain your personal choice of music to match your client’s tastes.

Not only that, you can upgrade at any time to our larger catalogue collections to have a much wider selection for various parts of your business.

We are offering our micro music packages at a fraction of the cost of playing background music in your business in any other way. We can do this because we offer our service inclusive of all costs normally associated with purchasing and licensing music for background use within a business.

So now there is even less of an issue to adopt a simple and affordable background music service for your business.

Please choose your starter pack today.

Finding the right music service for your clients is a challenge when we all have our own personal tastes. Whilst many service providers offer many channels of different styles of music this is the only way they can offer you choice within a networked based service that is more convenient for them than it is for you.

How about forgetting which channel best suits your needs? how about choosing your own music collections quickly and meeting the tastes of every one of your customers?

At Melody Pods we have a neat and perfectly formed system to offer you choice conveniently and quickly to match what every variety of music you need to run your business. You may want contrasts of music you cant get from one genre defined radio channel so you will need to buy two channels to match different flows of clients on a daily basis. You may want a variety of music styles to meet a wide range of different tastes to match your clients and provide an additional sense to match a variety of personal services.

With Melody Pods we have a wide range of music available for you to choose quickly and conveniently to download instantly to our free music player. Use one account with multiple players per location to create different music moods in a variety of different areas within your business. We cover everything in one package, licensing, music and delivery.

Music Developments
Music has increasingly become more abundant, available and commoditised as a resource for use in business. However 99.9% is still ‘stock library’ music that isn’t particularly designed for any market in mind so identifying and sourcing the right music is still a challenge because of the time it takes to audition, collate and remaster for specific customer needs. Additionally I believe we will see a healthy market of artists moving away from the low value stock library market as they realise they can add value to businesses by providing music for specific market and client needs.
Artists that are able to bridge the gap between creating professional music and what clients need for their business will be the key area of recruitment for libraries moving forward rather than building libraries of hundreds of thousands of tracks. This music will continue to be licensed within business locations as royalty free whilst the performing rights collection societies remain strong in TV broadcasting and advertising.

Additionally the music for business market is becoming saturated with streaming based service providers, many of which wont survive as they have little differentiation and have little control over the quality of delivery over public networks. They risk their clients experiencing embarrassing interruptions to the audio streams because public networks often get congested due to the increased demand from consumers using applications that consume audio and video services for example. Equally, each business’ local area network is challenged with new customer service and automation applications all vying for the same bandwidth in and out of the location.

Developments for music within Spas.
As the spa market grows and starts to see the beginnings of a saturation of brands, increasingly the players in the market will need to strengthen their brand identities and their differentiation.

Branding: music can help with brand identity. The right branded music helps to connect with clients and communicate the values a brand has. Music collections and indeed music signatures and logos can be designed to then be included in all the touch points a brand has with its clients. From reception and service, through mobile apps and online / terrestrial advertising. Getting that consistency across each touch point enables brands to strengthen their recognition and differentiation in their market place.

Personalisation:  Spas increasingly need to develop the personal touch of each treatment experience. Massage Envy talk on their website about, “customis[ing] your massage session” yet music offers them ways to make their services even more distinct and more personal.
Music has a key part in helping the experience feel personal if there was more of a personal choice about what music was used in their treatments. Whilst branded treatment music is a great start there maybe clients who really just have a preference for something else. So a ‘one size fits all’ solution to a client base can only ever go so far to achieve this and so personalising the music available will be part of the development for not only the spa market moving forward.

I think Red Door Spa and Planet Beach already offer clients a choice.  However their implementations have their own limits since (at least) Planet Beach use generic genre channels streams that aren’t specifically designed for the spa / relaxation market (again, a volume approach to throwing a lot of music at a wide customer market). In the UK many spas use ipods filled with music rarely updated but when they do, they end up becoming a costly admin overhead to update each with new music.

Streaming music services offer an abundance of channels to choose from. Yet does any provide you with a personalized choice? Well for the money businesses pay for a streaming music service for business I think the pricing logic suggests you get value for money with a stream that is priced affordably because many users are using it.

So how much would it cost to enable a service whereby you choose your own music, as diverse as that may be?

For example, in the morning you want to hear up-beat music styles such as pop, rock and soul to keep your customers flowing through. By mid morning things are looking a bit more laid back so you decide you want a mix of jazz and classical, along with one or two pop tracks just to be different.

Cafes learn to cope with the rushes and quite times. Music needs to match these changes during the day

Then by the afternoon rush hour you are back to some fast tempo music such as electronic dance styles. The evening shift comes and you want them to attract more clients to wander in so it’s chillout and lounge music time.

Get the picture? Creating your very own music playlist like this just isn’t possible with a multi channel streaming service. So whilst streaming services offer great value for businesses (apart from the costly upfront hardware that can lock you into a service) for the same price or less Melody Pods treats you like the unique business you are.

Whilst the example above explains the value of personalized playlists as part of a service the issue of a generic stream channel over a more personalized music collection becomes more acute when a business needs exactly the right music to evoke the right connection to its customers.

Melody Pods’ music enables you to choose what to download and choose when to play.

For example, where a businesses clients need to be helped to relax as part of your service such as beauty and wellbeing services and medical services such as dental and eye and ear services.

Businesses such as this may understand they need a music blueprint, a style defined within a design that specifies exactly what is and what isn’t ok for them and their customers.

With multi streaming channel based services businesses aren’t going to get this, it’s either channel 1 through to channel 30.

Whilst Melody Pods’ service let’s you create your own choice of music we don’t make it costly on your time and offer a selection process that is quick and efficient by grouping tracks into albums and genres. Any tracks you’ve downloaded but you don’t think work you can un-tick to make sure they are kept out of your music rotation.

And if you have a specific requirement we are always available to help design a music blueprint with you and then source a personalized collection to play throughout your locations.

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