Music & Food Samples At The Shed, Cornwall
Two of us were lucky enough to share these two samples of Jess and Will’s new menu item today.
Absolutely stunning.
Thanks guys!
Melody Pods: In Store & Client Centred Background Music, Messaging and Media Network
Background and overhead music and messaging international service
by Guy Lewis
by Guy Lewis
Whilst your customers are within your store you have a great opportunity to add an additional advertising channel without overloading existing in store banners and visual displays.
Whilst your music choice is there to help make your clients feel good about spending time with your business you can also use in store audio advertising to offer up today’s special offers or work with suppliers to promote new product launches.
You adverts (or ‘jingles’) can be used across all your retail areas, or just select specific areas where you want to target clients. For example, your cosmetics isles may have a new product launch that you want to direct customers from the baby section towards with a free product give away.
So in this way, you can increase the footfall to certain areas and grow sales by cross selling these products.
Additionally audio advertising can be used when your customers call in to your store. Whilst they wait to be routed to the right person, or as standard requiring an advert for every call to the customer services department, you can serve up a short informative audio advert or infomercial.
Setting times for adverts to be played gives you an additional dimension to the audio advertising medium. By segmenting your customers by time of day they visit you will know what products have higher sales at certain times of the day.
Up selling and cross selling with those products by playing adverts at specific times of the day can grow sales
With the ability to test different adverts across different locations, or the same location at the same time of day on different days or weeks you will be able to compare sales like for like.
Identifying which adverts made more of an impact on customer decisions you will be able to optimise your advertising ROI to grow further.
Talk to us today about how we can help you grow your sales with audio advertising.
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by Guy Lewis
I recently was in discussion with a number of artists about how they felt that they were gaining little for their music when licensed at some locations online.
I believe the way forward, and what is more useful for businesses needing music, is to have all resources integral to a production process.
So, for example, take a business niche that is looking to promote themselves online
They would need a range of content and help to get a promotion completed. Rather than looking out across the internet for all the components from a range of sources, if they could create the work more effectively without having to search for each component thus avoiding time searching through the different libraries (in this case) and different ways of purchasing.
Whilst businesses such as AudioBlocks ($99 for unlimited downloads) and even small TV channels now using royalty free music I believe there are some opportunities to make repeatable earnings from content artists can produce by leaving the commodity side of the business to race itself to the bottom and go the route of offering higher value services for which music licensing is part of the whole solution to businesses.
by Guy Lewis
With Black Friday looming within a few days most consumer focused businesses are wondering how to not only maximise sales revenue but also to quite simply survive the day!
As we all know, consumers will be tense, they now have their last pay packet in their bank before the last few days of Christmas and they have a lot to do to be prepared. There are only two routes, get ahead of the crowd or be one of the last and gather up what is left on the shelves at the last moment.
We do put a lot of tension on ourselves to provide a great Christmas for all our loved ones and so helping consumers through Black Friday and the subsequent weekends is going to make a real difference to how well your business performs.
With some businesses finding that that the festive season accounts for as much as a third of their annual income it’s clear to see how critical these few days are within the year.
So with the understanding that relaxed customers will stay longer and are more likely to spend more in your business it is critical you provide relaxing music that evokes calm in your customers. Festive music is likely to get them in the mood for Christmas but if you play the same tracks they have heard in every store they have visited they maybe inspired to spend less time in yours.
With Melodypods, you can mix festive music with relaxing music. You can even choose relaxing festive music to play just for the festive period.
Download and play royalty free background music from Melody Pods ready for Black Friday and the festive season today.
Talk to us today about your requirement by filling in the form below, or click here to go to the catalogue and choose a music package that is right for you (click here):
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by Guy Lewis
My children regularly remind me that Christmas will be here soon. Irrespective of your religious beliefs the end of the year, the turning of the seasons is marked late in December and so there are a few things that many people wish to celebrate.
For services and retail businesses having that extra festive feeling in the air helps to give clients a feel good feeling and get in the mood for the season’s celebrations.
So why not add the festive music collection of albums to your music rotation this season?
Subscribe soon and gently add a little over a period of weeks trying not to bombard your clients with the same music that may drive them insane from location to location.
We have a range of artists offering their own slants to traditional festive compositions as well as their own festive sprinkled songs.
From traditional festive brass music, relaxing guitar pieces and cheesy traditional we have it covered at Melody Pods.
Subscribe to this add on festive pack to any subscription you already have in place today to mix festive music into your regular mix.
Add these albums for the festive season only. Order your festive pack here.