Using music associated with evoking positive moods of your clients will make them likely to buy more
keeping them longer
getting them through quicker so you sell to more clients
Melody Pods: In Store & Client Centred Background Music, Messaging and Media Network
Background and overhead music and messaging international service
by Guy Lewis
Using music associated with evoking positive moods of your clients will make them likely to buy more
keeping them longer
getting them through quicker so you sell to more clients
by Guy Lewis
key development over the past decade with music is the availability and abundance of music. For example, via Kesseny’s own libraries and partners I have now access to over a million tracks. So music availability is no challenge any more as you know from your new mainstream music streaming partners. Music will continue to become more available and more commoditised. Every artist has his/her own online streams and has most likely signed up to the majority of non-exclusive libraries.
What continues to make the difference in terms of music for business is delivering the right music which comes in two parts, the sourcing and mastering of the right music for the right client, and the quality delivery of the music to a business environment requiring the skills of a library and music service provider along with the skills of system installers and service management businesses.
Managing the delivery of a complete media service provider
music based sourcing and mastering requires professionals who understand the client and the markets they do business in, which Voice Solutions and Kesseny have a track record within.
The delivery of music continues to be a challenge even with the upward trend of brandwidth availablility
Bandwidth from networks continues to be challenged by the increasing number of applications people and businesses use of which many are processing and communicating simultaiously, and the increased use of these applications by more and more people.
Social networking applications are creating massive traffic waves across a 24 hour period, as is the increased use of video from video on demand channels and public video services such as YouTube. Add to this businesses increased use of these channels to communicate with their clients,
So the bandwidth challenge hasn’t ended yet.
With a background in the development of music and the technology that drives music over the past 30 years it is clear that music is continuing to commoditise itself.
Within the music for business licensing there is increased saturation in the mainstream genres from artists creating music yet few actually focus on making music for specific markets in mind. Hence the mainstream music agencies such as Mood Media will look to a large volume of music to pick out selected music for a client which is v time consuming especially if you don’t understand deeply the client’s requirements (or have a track record of understanding and developing a service around those requirements).
Thus music volumes is not a problem,
Spa.
Spa market in the USA clearly developing strongly. But with a range of brands now there competing for the growing market each spa franchise needs to strengthen its brand recognition and develop stronger differentiation.
Music has a part to play in this challenge in two ways:
Branding: music can help with brand identity. Where music helps to connect with clients and communicate the values a brand has. Music collections and indeed music signatures and logos can be designed to then be included in all the touch points a brand has with its clients. From reception and service, through mobile apps and online / terrestrial advertising. Getting that consistency across each touch point enables brands to strengthen their impact on the market place.
Personalisation: Spas increasingly need to increase the personal level of each treatment exeperience. Massage Envy talk on their website about, “customising your massage”. Music has a key part in helping the experience feel personal if there was more of a personal choice about what music was used in their treatments. Whilst branded treatment music is a great start there maybe clients who really just have a preference for something else. So a ‘one size fits all’ solution is not how things will develop moving forward. I think Red Door Spa already offer clients a choice, as do Planet Beach. However their implementations have their own limits since (at least) Planet Beach use generic genre streams that arent specifically designed for the spa / relaxation market (again, a volume approach to throwing a lot of music at a wide customer market).
The music for business market is becoming saturated with streaming based service providers. However these channels risk embarrassing interuptions to the audio stream because of how the public part of the networks they will need to use is becoming ever in demand from consumer audio and video based services, whilst equally the business local area network is challenged with additional applications, all there to challenge streaming service providers with balancing continuity of service with quality of audio.
(Melody Pods download the music to play locally)
Development Futures for Melody Pods.
A few things being researched with customers and partners are:
1) Video for either serving up fitness and exercise programs and relaxation / nature video to loop in receptions with background music and product / service advertising.
2) Scheduling of the above in addition to changes in background music collections throughout the day
3) Video catalogue for training videos for clients. Clearly a key challenge for any spa is training and ongoing development of its therapists. With around twenty four thousand therapists I am sure this is something Massage Envy is already addressing so how this could help specifically Massage Envy I am not sure right now.
4) Increased usage monitoring and feedback systems.
by Guy Lewis
http://mashable.com/2011/11/29/luxury-marketing-digital/
http://mashable.com/2011/11/29/luxury-marketing-digital/
by Guy Lewis
An article at PC World discusses the pros and cons of cloud based streaming. There is a growing collection of suppliers in the consumer and business market for music streaming services however in my experience streaming services haste weaker and thus secondary to satellite and downloaded music simply because the Internet isn’t the perfect technology for delivering a consistent stream of audio. For starters the quality of the audio will be lower than other methods to deal with the challenges of an inconsistent technology but even with this, Internet streaming services are challenged with variable demands on central servers and metropolitan and local networks that can at busy times of the day become congested. Te Internet is build on a type of network that encapsulates the data and sends it to its destination much like a postal service. The way it does this harks back to the original design of the internet which was based on having to deal with war situations. Because of this the network cuts up any data to be sent and packets the chunks up to send across to the destination in any way it can get there, which could be various.
So ultimately, streaming audio and video are the lost challenging types of data to provide a business class service with.
This is why satellite services still provide a quality that Internet radio or streaming can not albeit at a higher price. However downloaded music overcomes the cost of satellite services and the quality that streaming pushes down.
So when considering a service for music for your business see if you can get trials first and make a decision in real business day use.
by Guy Lewis