In store audio advertising is a valuable advertising medium that grows sales
Whilst your customers are within your store you have a great opportunity to add an additional advertising channel without overloading existing in store banners and visual displays.
Whilst your music choice is there to help make your clients feel good about spending time with your business you can also use in store audio advertising to offer up today’s special offers or work with suppliers to promote new product launches.
You adverts (or ‘jingles’) can be used across all your retail areas, or just select specific areas where you want to target clients. For example, your cosmetics isles may have a new product launch that you want to direct customers from the baby section towards with a free product give away.
So in this way, you can increase the footfall to certain areas and grow sales by cross selling these products.
Music On Hold
Additionally audio advertising can be used when your customers call in to your store. Whilst they wait to be routed to the right person, or as standard requiring an advert for every call to the customer services department, you can serve up a short informative audio advert or infomercial.
Setting times for adverts to be played gives you an additional dimension to the audio advertising medium. By segmenting your customers by time of day they visit you will know what products have higher sales at certain times of the day.
Up selling and cross selling with those products by playing adverts at specific times of the day can grow sales
A-B testing audio advertising
With the ability to test different adverts across different locations, or the same location at the same time of day on different days or weeks you will be able to compare sales like for like.
Identifying which adverts made more of an impact on customer decisions you will be able to optimise your advertising ROI to grow further.
Talk to us today about how we can help you grow your sales with audio advertising.
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